top of page
Search
Stop Creating for the Comments (Create for the Lurkers)
90% of your audience never likes, comments, or shares. Here's why your silent lurkers are your best buyers, and how to create content for them.
7 days ago2 min read
Position Yourself to Stand Out
Why your brain forgets the ordinary but remembers the unusual: von Restorff's 1933 isolation effect and what it means for positioning your personal brand.
Oct 12 min read
bottom of page